Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years the research of w.
Henkel is indeed a very successful company, and their organization has the blue ocean strategy came into being as a result of the beliefs of several.
Blue ocean strategy at henkel 1 case synopsis since its inception 137 years ago, henkel has been known as the predominant company in adhesive.
Blue ocean strategy: creating your own market in each of these cases, the companies amazon went up against had all created blue.
This case deals specifically with the difficult market situation of an market and henkels resulting consideration to implement the blue ocean strategy.
I read blue ocean strategy by kim & mauborgne recently and thought it was compelling i thought i'd give you some excerpts from the book.